WOOD BAIT COUNTRY – “Sling Some Wood!”

Black Label Balsa Sold Here!
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Wood Bait Lures
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The Lure Forge

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The Lure Forge is a small operation centrally located between the Fingerlakes region of Central NY and Lake Ontario. We are passionate about fishing and with so many great fishing opportunities nearby we can test our products in shallow weedy lakes and deep clear waters of the Fingerlakes without going too far.

Unlike other lure manufacturers we do things differently. All of the main components of our lures are 100% designed and manufactured in-house. We carefully design the unique actions of each bait to maximize performance and to stand out from the crowd.

The Lure Forge LURES


Corey A.
Orlando, FL
The Flat Maxx has become my favorite crankbait… PERIOD!  It catches all kinds of fish and trolls as well as it casts.
Keith L.
New Bern, NC
Killer squarebills comes through cover really good and it’s also really durable little.  Some can be a bit pricey, but definitely worth it! …
Ned G.
Mercer, Pennsylvania
I don’t ever write reviews but here it goes… I love throwing a square bill! Caught a lot of fish on them and won a lot of money …
Tim Z.
Virginia Beach, VA
Man I love those Black Label Balsa Hicksters!  The bass in the bay here love them! Best new bait I’ve bought this year. Very loud and gets a…

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